May is Lyme Disease Awareness Month and Skin Cancer Awareness Month which you probably already knew. But have you told your clients?
This month is a great time to promote health and safety in all of your written communications that go to your clients. You can write a blog with simple tips to remind your clients to use sunscreen while working in their yards, as well as you can write a tips sheets with ideas to help them control dangerous pests on their property. Your clients benefit from the reminders and you benefit by positioning yourself as a caring business person and expert.
What are other ways that you can promote your business during May?
You can add a daily sun safety reminder on Facebook and Twitter. You can write a short blurb about how to safely remove a tick. Just do a Google search on “sun safety” and “tick prevention” to see what kinds of ideas you’ll find.
Just a friendly reminder, though: Don’t copy and paste from other blogs and websites. That’s plagiarism. Instead, try to find basic facts on your topic that you put in your written communications.
Use the month of May to promote safety and health to your clients. You’ll be doing a public service as well as doing some positive public relations. Plus, you can encourage your clients to contact you for services in your call to action which is located at the end of your blogs, articles, flyers, and brochures.
Your turn: How have you reminded your clients about Lyme disease and sun care protection this month?