I wrote this blog last spring when I was first starting out as a content writer for the landscape, lawn care, and outdoor living industries. While I still agree with myself that B2C green businesses need to engage their prospects to get them in the door, I now believe that B2B businesses also need blogs and other well written web content. Instead of the consumer as their reader, the landscape, lawn care, garden center, and casual living buyers will be their readers.
For those of you who are vendors to the landscape, lawn care, and outdoor living companies (such as lighting, hardscape, pools/spas, and concrete businesses, do you agree that you need to blog for your prospects, the men and women who own the businesses that use your products to create lovely outdoor spaces?
Feel free to comment or email me at firstname.lastname@example.org.
When it comes to marketing, there seems to be a…
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