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Hi Everyone:

I moved to http://www.landscapewriter.com. So, if you like to keep reading how to use content marketing in your lawn care, landscape, or outdoor living business, please visit me.

And you can email me at wendy@landscapewriter.com with any questions that you may have.

Thank you for taking the time to read this blog!

Best,
Wendy Komancheck

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For the past few weeks, I’ve been talking a lot about the importance of finding a solid, reputable Internet company to help you get your website up and running–as well as reaching your ideal clients. I’ve interviewed Steve Wolgemuth of YDOP about his perspective on web shops to trust.

Now, it’s your turn. Tell me what you think and respond to my poll:

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I know that you, in the garden, hardscape, lawn care, and landscape businesses are really busy right now. But if you have time, I’d love to hear your feedback. Please share any additional comments you may have in the comments section below.

Meanwhile, I’m working on a new series of blogs focusing on the FAQs that lawn care, landscape and other green businesses ask me when they call or email me about blog, e-newsletter, or web content writing.

Until then…enjoy the outdoors and your business!

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For the past 15 months, I’ve been writing blogs and web content for various clients in the casual living, lawn care, and landscape design-build industries. It’s fun getting to know my clients and helping them with their online content—especially when they see their return on investment with their websites’ improved Google rankings.
But one thing I started noticing about my clients was their need for an overall digital marketing plan. And since Internet marketing is still young, it’s hard to find the right company to do all you need it to do for your marketing dollars.
In the fall of 2013, I began to looking into HubSpot and other software programs to see if I should be certified to use them in order to help my clients’ with their Google analytics—especially after I noticed that the green industry was very underserved in this area. After getting some great advice, I decided that HubSpot was not where I needed to focus. Instead, I needed to get to know an Internet Marketing Agency that I’d feel comfortable introducing my clients to for their various online needs.
To make a long story short, I finally had the opportunity to meet Steve Wolgemuth. Actually, I interviewed Steve about seven or eight years ago for Lancaster (Pa.) Business Monday about his horse farm. At that time, his Internet Company, YDOP, was newly born. Today, YDOP (http://www.ydop.com/), in Lancaster, Pa., is a successful Internet Marketing Agency that coined (and trademarked the term, “Near User Marketing®.”
I only specialize in one piece of the web content pie: I write blogs, e-newsletter articles, website content, as well as a bunch of other written communications for green businesses. However, when it comes to content marketing, there is so much that you can do from podcasts, to videos, to Google ads, etc. I only touch the surface and I know that you need someone that can address all of your digital marketing needs.
That’s why I’m dedicating the next seven blog posts to Near User Marketing® and YDOP to help you see the big picture and how your business can benefit from it.
Your turn: Have you ever hired an Internet Marketing Agency to help you with your online presence?

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Happy New Year! This is my second attempt at being a transparent writer. Here are five FAQs that green businesses ask me about content writing:

Question: How do I find a writer who understands my industry and my locale?

Answer: I used to get this question a lot. It’s not easy finding a content writer who specializes in the green industry. But we’re out there. You can find green content writers on Linked In’s many green business groups: World of Landscape, World of Hardscape, PLANET, GreenMark, etc.). Of course, Google, Bing, and Yahoo are great places to search using terms like “landscape writer,” “lawn care writer,” “hardscape writer,” or “garden writer.” You can also find writers through the Garden Writers Association (www.gardenwriters.org) or through the Turf and Ornamental Communicators Association (www.toca.org).

Question: Why should I have a regular blog, e-newsletter, or a podcast? If I put too much information out there, my prospects will end up doing their own land care and won’t need to hire my company.

Answer: Those are valid concerns, and I’m sure that there may be some folks who’ll regularly read your wisdom for their personal gain. However, here are four counter-arguments to your concern:

  • There’s a plethora of information out there for people glean from. The purpose of your blog is to get your business on the virtual map and establish yourself as a trustworthy lawn care or landscape professional in your region. Think of it this way: Your competitors, who regularly use social media and regularly update their web content, are more of a “threat” to your business’s success than the guy, two towns over, who reads your blog to help him build a deck or fertilize his lawn.
  • In addition to the above, remember that the DIYer may have a neighbor, an adult child, or an elderly relative who could use your services, and he may provide a referral for you.
  • By regularly blogging and updating your web content, you can establish yourself as a localized business and put yourself on Google’s map. You also can address lawn care or landscape issues that directly affect your region’s property owners.
  • Finally, and probably most importantly, you blog can be used to help your clients maintain their properties in-between service appointments. You’ll enable your clients to take an active role in maintaining their lawns, as well as develop credibility for your business.

Question: Why do I need to update my web content or regularly post updates to my blog when I’m happy with what’s already on there?

Answer: Fresh and updated content helps your Google ranking, as well as continues to bring prospects to your door. Besides, would you trust someone whose website information was two years old? Some of you may say, “Yes, I’d trust them.” Yet, you need to think about your customers and the verdict is that they won’t trust old, outdated information.

Question: What topics should I cover on my blog?

Answer: The topics that matter most to your clients and prospects. You can ask your sales team what they see as your clients’ needs. You can also analyze which programs and products are popular with your clientele. Think about your region and its particular needs, such as xeriscaping and irrigation during the summer. These ideas can get you started, and once you have a following, you can ask your readers what they’d like to read about on your blogs.

Question: How much do writers typically charge for writing web content?

Answer: Writer rates vary. Some writers like to be paid hourly or on a quarterly basis. Plus, writers base their rates on projects. You may be able to get a deal if you’re willing to commit to your writer for six months to a year versus hiring them on a piece-meal basis. Also, don’t be afraid to shop around and interview a couple of writers. See how much they know about your niche, read some of their samples, and compare and contrast their fee schedules.

What questions do you have about hiring a writer to keep your web content fresh and relevant? Drop me an email at wendy@landscapewriter.com.

 

 

 

 

 

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Goodman_Home--back_yard--PICT0811

Goodman_Home–back_yard–PICT0811 (Photo credit: georgeogoodman)

Then, I need your help. It’s past time for me to update my blog with a new post to help you with your website content and blog posts.

Here’s my question:

If you could sit down with me for a one on one to discuss adding a blog or other website content to your website, what would your questions or concerns be? Share them in the comments section, and I may add them to my blog (with your permission, of course).

 

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I wrote this blog last spring when I was first starting out as a content writer for the landscape, lawn care, and outdoor living industries. While I still agree with myself that B2C green businesses need to engage their prospects to get them in the door, I now believe that B2B businesses also need blogs and other well written web content. Instead of the consumer as their reader, the landscape, lawn care, garden center, and casual living buyers will be their readers.

For those of you who are vendors to the landscape, lawn care, and outdoor living companies (such as lighting, hardscape, pools/spas, and concrete businesses, do you agree that you need to blog for your prospects, the men and women who own the businesses that use your products to create lovely outdoor spaces?

Feel free to comment or email me at wendy@landscapewriter.com.

When it comes to marketing, there seems to be a lot of pressure for businesses to maintain a blog on their websites. However, does every business need a blog?

I don’t think so. I think it depends on what type of landscape business you have and who your clients are. So, here are some tips to think about before starting a blog for your green business website:

1. Who are your customers? Are they homeowners, HOA’s, or commercial clients? If your client base are homeowners and HOA’s, a blog would be a good idea to keep in touch with your clientele. However, commercial clients will be less interested in blogs that would have basic lawn care, landscape, and gardening tips.

2. Do you have a garden center or a nursery associated with your landscape business? If so, blogging is a great way to introduce your garden center clients to your landscaping services and vice versa. It also provides a connection between you and your customers.

3. Are you a community volunteer? If so, a blog focusing on how you take your landscaping and lawn care skills out to help those in your community builds up local interest in your services, as well as encourages other green industry businesses to get involved in their communities too.

Overall, you need to determine your clients’ needs and desires before you start blogging. The purpose behind a blog is to keep in touch with your clients, bring in new clients, and to showcase your expertise in the land care industry. There’s no point in maintaining a blog, if no one is going to read it.

What do you think? Should all green businesses have blogs or are there certain niches within the green business industry that are better suited to hosting a blog than other businesses? Please share your thoughts in the comments section.

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