Posts Tagged ‘blogging’

Happy June! The kids are almost out of school and it seems that everyone in the lawn care/landscape industries are busy back at work making residential and commercial properties look beautiful this season.
There are three common questions that I hear from lawn care and landscape prospects before they decide to commit to a blogging regimen. And even though these questions are asked differently, they boil down to these three:
1. Can I trust you (Wendy) to deliver on your promises?
2. How do you know that this will work?
3. And what will you be writing about?
There are many other kinds of questions that pop up when a prospect and I are getting to know each other. But the above three are the most fundamental to many businesses before they decide that they want a blog on their website, let alone hire out to a complete stranger to get the job done right, the first time.
So here are my answers:
1. Yes, you can trust me. But I’m happy to work with you so you can discover how my writing services help your return on investment. I know that there are a lot of charlatans out there who claim that they’ll write you a wonderful blog, full of great keywords, and other SEO jargon. You pay them and later find out that you have to rewrite everything because the blogger didn’t know a grub from a bean.

Also, there are a lot of outlets where you can pick your writers for a very low fee. Yet, you get what you paid for. Even though it’s great that you’re paying $2.00 for that lawn care blog, don’t expect a lot of detail from someone who isn’t familiar with American lawn care and landscape methods—especially if they’re from third world nations.

2. Social marketing is here to stay—whether you’re on board the social media train or not. Other lawn care and landscape businesses are adding blogs, e-newsletters, Facebook pages, and video to their marketing plans. And while I can’t guarantee you certain results, I can tell you that, so far, my clients are happy with me.
Also, you should be getting feedback on how well your blog and overall website are doing. You can find out by asking your web developer or Internet marketing agency to run an audit on your blog. What keywords pop up? How much traffic is coming to your website? What blogs most resonate with your readers? And … most importantly, are you converting prospects into paying customers?

3. You’re in total control of what is posted on your blog. I offer free consultation on ideas and direction, but I won’t write a word until you okay the topic idea (and you have the final say before the post is put on your website). This is your blog. I’m just the person writing the words for you.
For many of you, blogging and social media are new concepts. And you’re busy. But it’s worth your while to find a blogger or content writer who understands your business needs and can deliver what she promises.
What questions would you like to ask me about blogging, web content, SEO and the like? Feel free to leave a comment below.


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Then read my latest blog post for TURF magazine.

Here are the first two paragraphs just for you:

Do you believe that a blog can help your bottom line? 

For the past month, I’ve been blogging on my site about how lawn care and landscape companies need to find solid Internet marketing agencies to help them with their digital marketing. For the series, I interviewed Steve Wolgemuth, CEO of YDOP (www.ydop.com), in Lancaster, Pa., who’s an SEO expert. And I learned more about how blogging and other forms of social media are essential for today’s landscape and lawn care business owners.

You can read the rest of the blog at http://www.turfmagazine.com/blog-7177.aspx.

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In the past two weeks, I’ve been busy writing blogs for other land care businesses. And I’ve learned something about blogging since I wrote “To Blog or Not to Blog” Part 1. Here are some tips to get you started on writing your blog:

1. Be consistent: You need to publish your blog on a consistent basis. That doesn’t mean that you need to blog every day, or even, every week. I advise my clients to start out with one blog a month and then move up to blogging two times a month once you’ve gathered a following.

2.Plan your blogs around a theme. If it’s springtime, then write about lawn care and landscaping tips that will help your clientele manage their properties. You can also take a basic lawn care, landscaping, or gardening tip and describe how you can help your clients meet their turf needs with your land care services.

3. Remember to employ the “What’s in It for Me?” rule. Your customers are coming to your blog to learn something, to check out what services that you have to offer, etc. So, keep your ideal client in the forefront of your mind when you’re writing your blog. Think about their needs and wants they have for their properties. Think about how they can have a beautiful landscape while sticking to a budget. In other words, think about your readers first. Keep the “I’s” to a minimum and the “You’s” to a maximum.

4. Engage your readers at the end of your blog. Ask them to share their lawn care questions and concerns with you. You or someone in your office should daily keep track of incoming comments and blog readership so that you can respond to anyone’s questions or concerns in a timely manner. I usually advise folks to answer readers’ questions within 24 – 48 hours.

5. Put a call to action at the end of your blog post. Always invite your readers to call you for an appointment. Always provide your phone number and email after each blog even if they can find the contact information on your “Contact Us” page. Remember it’s about serving the customer, and one way to do that is by providing the information right at their finger tips so they can call you as soon as they’re done reading your blog post.

What results have you gotten from your blog? If you haven’t started a blog yet, what’s holding you back? Feel free to share your stories in the comments section.

If you need help writing your blog, call me at 717-405-9873 or email me at wendykomancheck@gmail.com. We can set up a phone interview to talk about your blogging needs and how to better reach your ideal clients.

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