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Posts Tagged ‘internet marketing’

Happy June! The kids are almost out of school and it seems that everyone in the lawn care/landscape industries are busy back at work making residential and commercial properties look beautiful this season.
There are three common questions that I hear from lawn care and landscape prospects before they decide to commit to a blogging regimen. And even though these questions are asked differently, they boil down to these three:
1. Can I trust you (Wendy) to deliver on your promises?
2. How do you know that this will work?
3. And what will you be writing about?
There are many other kinds of questions that pop up when a prospect and I are getting to know each other. But the above three are the most fundamental to many businesses before they decide that they want a blog on their website, let alone hire out to a complete stranger to get the job done right, the first time.
So here are my answers:
1. Yes, you can trust me. But I’m happy to work with you so you can discover how my writing services help your return on investment. I know that there are a lot of charlatans out there who claim that they’ll write you a wonderful blog, full of great keywords, and other SEO jargon. You pay them and later find out that you have to rewrite everything because the blogger didn’t know a grub from a bean.

Also, there are a lot of outlets where you can pick your writers for a very low fee. Yet, you get what you paid for. Even though it’s great that you’re paying $2.00 for that lawn care blog, don’t expect a lot of detail from someone who isn’t familiar with American lawn care and landscape methods—especially if they’re from third world nations.

2. Social marketing is here to stay—whether you’re on board the social media train or not. Other lawn care and landscape businesses are adding blogs, e-newsletters, Facebook pages, and video to their marketing plans. And while I can’t guarantee you certain results, I can tell you that, so far, my clients are happy with me.
Also, you should be getting feedback on how well your blog and overall website are doing. You can find out by asking your web developer or Internet marketing agency to run an audit on your blog. What keywords pop up? How much traffic is coming to your website? What blogs most resonate with your readers? And … most importantly, are you converting prospects into paying customers?

3. You’re in total control of what is posted on your blog. I offer free consultation on ideas and direction, but I won’t write a word until you okay the topic idea (and you have the final say before the post is put on your website). This is your blog. I’m just the person writing the words for you.
For many of you, blogging and social media are new concepts. And you’re busy. But it’s worth your while to find a blogger or content writer who understands your business needs and can deliver what she promises.
What questions would you like to ask me about blogging, web content, SEO and the like? Feel free to leave a comment below.

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