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Hi Everyone:

I moved to http://www.landscapewriter.com. So, if you like to keep reading how to use content marketing in your lawn care, landscape, or outdoor living business, please visit me.

And you can email me at wendy@landscapewriter.com with any questions that you may have.

Thank you for taking the time to read this blog!

Best,
Wendy Komancheck

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Happy June! The kids are almost out of school and it seems that everyone in the lawn care/landscape industries are busy back at work making residential and commercial properties look beautiful this season.
There are three common questions that I hear from lawn care and landscape prospects before they decide to commit to a blogging regimen. And even though these questions are asked differently, they boil down to these three:
1. Can I trust you (Wendy) to deliver on your promises?
2. How do you know that this will work?
3. And what will you be writing about?
There are many other kinds of questions that pop up when a prospect and I are getting to know each other. But the above three are the most fundamental to many businesses before they decide that they want a blog on their website, let alone hire out to a complete stranger to get the job done right, the first time.
So here are my answers:
1. Yes, you can trust me. But I’m happy to work with you so you can discover how my writing services help your return on investment. I know that there are a lot of charlatans out there who claim that they’ll write you a wonderful blog, full of great keywords, and other SEO jargon. You pay them and later find out that you have to rewrite everything because the blogger didn’t know a grub from a bean.

Also, there are a lot of outlets where you can pick your writers for a very low fee. Yet, you get what you paid for. Even though it’s great that you’re paying $2.00 for that lawn care blog, don’t expect a lot of detail from someone who isn’t familiar with American lawn care and landscape methods—especially if they’re from third world nations.

2. Social marketing is here to stay—whether you’re on board the social media train or not. Other lawn care and landscape businesses are adding blogs, e-newsletters, Facebook pages, and video to their marketing plans. And while I can’t guarantee you certain results, I can tell you that, so far, my clients are happy with me.
Also, you should be getting feedback on how well your blog and overall website are doing. You can find out by asking your web developer or Internet marketing agency to run an audit on your blog. What keywords pop up? How much traffic is coming to your website? What blogs most resonate with your readers? And … most importantly, are you converting prospects into paying customers?

3. You’re in total control of what is posted on your blog. I offer free consultation on ideas and direction, but I won’t write a word until you okay the topic idea (and you have the final say before the post is put on your website). This is your blog. I’m just the person writing the words for you.
For many of you, blogging and social media are new concepts. And you’re busy. But it’s worth your while to find a blogger or content writer who understands your business needs and can deliver what she promises.
What questions would you like to ask me about blogging, web content, SEO and the like? Feel free to leave a comment below.

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Then read my latest blog post for TURF magazine.

Here are the first two paragraphs just for you:

Do you believe that a blog can help your bottom line? 

For the past month, I’ve been blogging on my site about how lawn care and landscape companies need to find solid Internet marketing agencies to help them with their digital marketing. For the series, I interviewed Steve Wolgemuth, CEO of YDOP (www.ydop.com), in Lancaster, Pa., who’s an SEO expert. And I learned more about how blogging and other forms of social media are essential for today’s landscape and lawn care business owners.

You can read the rest of the blog at http://www.turfmagazine.com/blog-7177.aspx.

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For the past few weeks, I’ve been talking a lot about the importance of finding a solid, reputable Internet company to help you get your website up and running–as well as reaching your ideal clients. I’ve interviewed Steve Wolgemuth of YDOP about his perspective on web shops to trust.

Now, it’s your turn. Tell me what you think and respond to my poll:

.

I know that you, in the garden, hardscape, lawn care, and landscape businesses are really busy right now. But if you have time, I’d love to hear your feedback. Please share any additional comments you may have in the comments section below.

Meanwhile, I’m working on a new series of blogs focusing on the FAQs that lawn care, landscape and other green businesses ask me when they call or email me about blog, e-newsletter, or web content writing.

Until then…enjoy the outdoors and your business!

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Blog Machine

Blog Machine (Photo credit: digitalrob70)

Yesterday, I read an interesting blog post called “The Purple Cow that’s Right Underneath Your Business’ Nose,” by Marcus Sheridan of the Sales Lion (http://www.thesaleslion.com/purple-cow-business-nose/).
I appreciated Sheridan’s take on individual businesses standing out in the crowd by being transparent. So, I’m dedicating my next three blog posts to transparency by sharing the good and the bad of my industry as a writer: I’ll try answering FAQs about hiring writers; and how my writing services for the landscape/lawn care niches stand out from my competitors.
Today’s blog focuses on content market writers’ strengths and weaknesses:
1. Strength: There are outstanding writers out there who charge a fair price and give you an exceptional product.
2. Strength: Good content writers understand the need to write original content in the year of Google’s Hummingbird platform.
3. Strength: Good content writers want to establish good relationships with their clients for the long-term.
4. Strength: Good content writers write for you to succeed in the ever-changing Google landscape.
5. Strength: Good content writers seek to understand your business and your industry. They don’t promise something that they can’t deliver, but will do their darndest to provide you with exceptional copy (writer-speak for the written piece) on time, every time.
6. Strength: Good content writers will ask questions when they’re not sure if they’ve gotten a term or concept down correctly.
7. Weakness: Every industry has hacks. Just because XYZ writer from one of those content mills can write blogs for $5 a piece doesn’t mean that you’re getting top-quality copy.
8. Weakness: Some writers think they can write for every industry. And while that may be true for some, specialist writers can deliver a more targeted copy that’ll resonate with your readers.
9. Weakness: Not all writers are well-versed in Google’s changing algorithms.
10. Weakness: Not all writers understand the concept of good business writing skills. They’re unable to walk in your shoes, much less walk in your prospect’s shoes. And they won’t write copy that’ll bring readers to your blog.
As a landscape or lawn care service provider, you know that some of your competitors make big promises, but can’t or won’t fulfill them. When you decide to outsource your writing jobs to a professional, make sure that you take the time to talk with her, read her other works, and contact others who’ve used her services in the past. That way, you can be sure that you get the best bang for your buck.
What have been your experiences with a content marketing writer? Please share in the comments section.

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What is your unique selling position (USP)? Some of you may know what a USP is and others may not. Simply put, what makes your landscape/lawncare business stand out from the crowd?

Before you hire a writer to blog about your landcare business, you need to decide what makes you stand out from your competition. Is it your attention to detail? Is it because you have own a one-stop shop business? Or is it something else?

You can define what your USP is by answering the following questions:

1. What do you do better than your competition?
2. What’s your company’s purpose or mission? Why do you exist as a business?
3. Who are your clients? Are they mostly upscale residential clients or more commercial clients?
4. What’s important to your clients when they hire a landscape and/or lawn care professional?
5. What is your niche and why did you decide to focus on that niche?

These are some of the questions that you need to answer to arrive at your USP.

Account Representative, Tim Allen, from the Ephrata Review, a newspaper in my area, shared this example:

“Most customers of Joe Smith’s Lawncare like how he is always on time, grooms the shrubs exactly how they ask, and leaves the property, taking all of the yard waste. Joe realized that his customer’s time was a priority, that his attentiveness to their needs, and that cleanliness were all important. So when he decided to focus his marketing, he knew that he wanted his prospective clients to know his USP:

‘Lawncare that values your time, your wishes, and your property’.

It’s a great start, but after asking more of the questions, he discovered better ways to communicate what he does, why he does it, and why his business is a better choice.

Tim suggested the following tips to move your USP to the next level:

1. How about you? Have you started asking some of these questions? Maybe it’s time to ask and answer all of them.
2. Give it time and re-evaluate your USP in six months or a year and see if you answer them the same way.
3. (A USP) is something that can be refined and made more accurate, or reflect a shift in any of the areas identified by the questions.

What makes you stand out from your competition in the landscape and lawn care industries? Share your thoughts in the comment section.

If you would like someone to help you brainstorm about your USP, shoot me an email at wendykomancheck@gmail.com. I’d be happy to help you.

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