Feeds:
Posts
Comments

Posts Tagged ‘YDOP’

Then read my latest blog post for TURF magazine.

Here are the first two paragraphs just for you:

Do you believe that a blog can help your bottom line? 

For the past month, I’ve been blogging on my site about how lawn care and landscape companies need to find solid Internet marketing agencies to help them with their digital marketing. For the series, I interviewed Steve Wolgemuth, CEO of YDOP (www.ydop.com), in Lancaster, Pa., who’s an SEO expert. And I learned more about how blogging and other forms of social media are essential for today’s landscape and lawn care business owners.

You can read the rest of the blog at http://www.turfmagazine.com/blog-7177.aspx.

Advertisements

Read Full Post »

How do you know if you picked the right or wrong SEO (Search Engine Optimization) company? Remember from earlier posts to this series (I changed it from eight to four posts) that we talked about what to look for in a reputable SEO company: localization which will represent the counties and regions that your lawn care or landscape business serve; adding a blog to your garden center or irrigation website to draw in new prospects; and the five things you should be looking for in a reputable internet marketing company.

Now, we’re going to wrap up this series by talking about the five things that some SEO companies employ which should trigger warning bells in your mind:

  1. They use spam or telemarketing. Yikes! Cold calling and spam email are disruptive and annoying. A reputable SEO company will allow you to find them. “Internet marketing is one of those industries that is doing very well even in our recent, tough economy,” noted Steve Wolgemuth, YDOP CEO and an expert in SEO. “If a company has to resort to cold calling that might be a warning sign. You probably hate spam and being cold-called as much as the next person. If a company is callous enough to still use this type of solicitation that should tell you something about the company’s culture. Run.”
  2. They won’t take your calls. Grab a ticket. Literally. Have you ever called only to be put on hold as the fifth caller? And the company believes it’s being “considerate” because you can leave a message for them—which they may return in a few days. “Ticketing systems contribute to geek utopia and make perfect sense to the employees. But you’ll probably need a real person on the phone at some point, and you better be able to get it. By the way—don’t call every week,” Wolgemuth advises.
  3. They guarantee results. “We promise you first line and page one on Google,” an SEO firm promises. Wolgemuth points out that, according to Google, those types of promises can’t be made: “That either means they plan on running AdWords and buying you page placement, or they plan on optimizing you for keyword searches that are easy to earn, but never are used by searchers, such as ‘Internet Marketing Company in Lancaster named YDOP.’ Google warns against using companies that make guarantees. Don’t hire anyone who does this.”
  4. They don’t have an outlined plan. It’s the first day of your service. Do you know what your SEO firm’s plan of action is? Some companies don’t have a solid plan to help you with your SEO needs. “There is no excuse for ambiguity. A good Internet marketing company has a detailed tactical agenda that they can show you before you sign off and write the first check.”
  5. They don’t have in-house expertise. “Many web shops feel as though they need to offer SEO services, but are having trouble delivering the service, so they outsource this work, often to inexpensive, shady vendors in Third World countries. With Google’s recent algorithm changes, you risk a ranking penalty if an SEO company tries to use short-term ranking strategies. Make sure you hire a company that does white hat SEO work and they do it in-house. Make sure you can actually talk to the people that will be working on your SEO before you sign the contract,” says Wolgemuth.

If you’re seeing any of these five red flags popping up as the sales person continues to talk, turn and run away. Digital marketing is too important to let some shysters pocket your money without providing you the return that you expect.

Has this four-part series helped you get a better grasp on your green business’s digital marketing needs, as well as the professionals who can help you solve them? Please share your comments below.

 

Read Full Post »

%d bloggers like this: